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Precision-Formulated Peptide Technology

Maison Van Irene Hair Density Elixir — frosted navy bottle and gold-foil carton, PDRN + copper peptide serum
Coming Soon

Coming Soon — Luxury Regenerative Hair Science

Hair Density Elixir

PDRN + Copper Peptide Regenerative Serum · 30 ml

PDRN. Dual copper peptides. A multi-botanical follicle-support system. One 30 ml elixir — designed to support fuller-looking hair and a healthy scalp.

The Maison’s first formulation for hair and scalp combines regenerative science with luxury formulation expertise — a lightweight, fast-absorbing scalp serum, held to the same clinical standard as our skincare.

By joining, you agree to receive Maison Van Irene emails. You can unsubscribe at any time.

Be first to access. Founding members receive early access and a private launch offer.

The Regenerative Complex

Regenerative science, for the scalp.

PDRN — 1%

Polydeoxyribonucleotide

A regenerative-inspired active long used in medical aesthetics, formulated at a meaningful 1% — the centre of the Elixir's science story.

GHK-Cu — 0.3%

Copper Tripeptide-1

The hero copper peptide of the Maison, carried from our skincare into scalp care at 0.3% — chosen for scalp quality and the look of strength.

AHK-Cu

Copper Tripeptide-3

The complementary copper peptide, completing a dual-copper system designed to support a premium scalp-care experience.

Advanced peptide technology inspired by modern regenerative science — designed to support a premium scalp-care experience.

Multi-Pathway Scalp Support

The Follicle Support Complex

Saw Palmetto

Serenoa serrulata fruit extract at 1% — a botanical long used in scalp care.

Pea Sprout Extract

The AnaGain source botanical at 0.5% — supports the look of density.

Adenosine

A well-studied scalp active at 0.05%.

Caffeine

A familiar scalp-conditioning active at 0.5%, encapsulated for stability.

Ginseng Saponins

Hydrolyzed ginseng saponins at 1% — a botanical chosen for scalp vitality.

A multi-botanical system, together in one luxury formula.

Hair Density Elixir close-up — navy glass dropper bottle with gold collar beside the embossed carton

Scalp Longevity

The scalp is skin.

So we treat it like skin — with the hydration, protection, and comfort actives of a fine facial serum.

Niacinamide — 1%

Supports scalp appearance, comfort, and balance.

Ectoin — 0.5%

Environmental protection and moisture retention — one of the most premium actives in the formula.

Sodium Hyaluronate — 1%

Deep hydration for the scalp — because the scalp is skin.

Allantoin

A classic soothing active for everyday scalp comfort.

Fuller-Looking Hair
Healthy Scalp
Lightweight Texture
A Daily Ritual

The Ritual

Two minutes, twice a day.

Apply a few drops directly to a clean scalp. Massage gently. Use morning and evening. Do not rinse.

For best results, use consistently as part of your daily routine.

From the Founder

“Scalp care deserves the same scientific innovation and luxury formulation as premium skincare. The Hair Density Elixir extends the Maison’s philosophy to the place every good hair day begins — the scalp.”

Irene Van Hetten · Founder

Before You Ask

Hair Density Elixir, answered

Is this a hair growth drug?

No. The Hair Density Elixir is a cosmetic, designed to support the appearance of fuller-looking, denser-looking hair and a healthy scalp environment.

Who is it for?

The formula is designed for both men and women — all hair types, all scalp types.

How is it used?

A few drops applied directly to a clean scalp, morning and evening. Massage gently, and do not rinse. Consistency is the ritual.

Is it greasy?

No. The serum is lightweight and fast-absorbing, designed to leave no residue — styled hair stays styled.

Can it be used with other hair products?

Yes. It is a scalp serum, not a styler — designed to fit into most existing hair-care routines.

When does it launch?

Soon. Join the waitlist to be first to know — founding members receive early access and a private launch offer.

The Waitlist

Be first in line.

Founding members receive early access before the public launch, along with a private launch offer — a thank-you, not a sale.

By joining, you agree to receive Maison Van Irene emails. You can unsubscribe at any time.

Luxury Regenerative Hair Science

The Hair Density Elixir is a luxury hair serum built around a PDRN and copper peptide regenerative complex — the same peptide science behind our Copper Peptide Elixir and the Ritual, extended to scalp renewal. As a hair density serum, it pairs PDRN at 1% and GHK-Cu at 0.3% with saw palmetto, pea sprout extract, adenosine, caffeine, and hydrolyzed ginseng saponins — a follicle-support system designed to support the appearance of fuller, denser-looking hair.

Scalp renewal completes the formula: niacinamide, ectoin, and sodium hyaluronate hydrate and protect, because a healthy scalp environment is where hair quality begins. Explore the science in the Journal, and join the waitlist above to be first to experience the Maison’s first formulation for hair.